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AI For Everyone

DeepLearning.AI · on Coursera

Free to learn; certificate paid, about 7 hours, beginner, paid professional certificate. Last verified 3 Oct 2026.

Go to course on coursera.org

Our take

A well-paced, non-technical introduction for managers and staff who want to understand machine learning, deep learning and data science well enough to spot AI opportunities in their organisation. Andrew Ng's teaching and the ethics coverage stand out. It takes about 7 hours and is free to enrol, but the shareable certificate costs extra and the price isn't shown. For an Irish, business-focused award, look at Professional Academy Diploma in Artificial Intelligence for Business from UCD Professional Academy.

Jake Boland, editor

What you'll learn

Non-technical introduction from DeepLearning.AI and Andrew Ng covering what machine learning, deep learning and data science mean, how to spot AI opportunities in an organisation, and the ethical questions involved.

Who it's for

Everyone (no background needed), Business professionals, Managers and leaders.

Prerequisites

No prior experience required

Cost and certificate

Free to learn. Certificate paid. Free to enrol; shareable certificate requires purchase.

Certificate: Coursera shareable certificate (paid).

Questions people ask

Is DeepLearning.AI free?

Partly. Of the 9 DeepLearning.AI courses we list, 4 are free for a limited time during the platform beta, 4 are free to learn with a paid certificate, and 1 is paid. Certificates generally need a paid plan; prices are shown in USD and we don't convert them.

Alternatives

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