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AI for Marketing Specialization

Emory University · on Coursera

Free to learn; some parts paid, about 40 hours, beginner, professional certificate. Last verified 3 Oct 2026.

Go to course on coursera.org
Before you apply
  • Duration estimated from the provider's schedule.

Our take

A good fit for marketers with some grounding in the basics who want a structured view of AI across the customer lifecycle. The capstone and the course on economic and ethical trade-offs set it apart from tool-only training. Expect about 40 hours. Enrolment is free but the certificate may need payment, and no euro price is shown. For a short, low-cost Irish session, see How to Use AI Tools for Digital Marketing from Local Enterprise Office Tipperary.

Jake Boland, editor

What you'll learn

Emory University series (four courses plus capstone) on AI across the customer lifecycle: acquisition and retention, generative AI content, measuring AI-driven strategy, and the economic and ethical trade-offs.

Who it's for

Marketers, Business professionals.

Prerequisites

Foundational knowledge of marketing concepts recommended

Cost and certificate

Free to learn. Some parts paid. Free to enrol; certificate may require payment; financial aid available.

Certificate: Emory University shareable certificate via Coursera.

Alternatives

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