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Generative AI for Marketers Specialization

Microsoft · on Coursera

Free to learn; some parts paid, duration not stated, beginner, professional certificate. Last verified 3 Oct 2026.

Go to course on coursera.org
Before you apply
  • Needs a paid tool licence or subscription to take part. See the prerequisites.
  • Duration not stated by provider.

Our take

Built for marketers whose organisation already runs Microsoft 365 Copilot. Using Copilot for research, personas and content planning in one series makes it very practical for that setup. The main caveat: you need a Copilot licence to do the coursework, the certificate cost isn't stated, and the provider's time estimates conflict. Without Copilot, a low-cost local route is ChatGPT for Marketing Content, Social Media and PR from Local Enterprise Office Kilkenny, at €10.

Jake Boland, editor

What you'll learn

Microsoft's three-course series on using Copilot for marketing research and strategy, customer personas and segmentation, and planning and producing content at scale.

Who it's for

Marketers, Small business owners.

Prerequisites

Basic knowledge of Microsoft Copilot, GenAI and Microsoft 365 apps; Copilot licence required

Cost and certificate

Free to learn. Some parts paid. Free to enrol; a Microsoft Copilot licence is required for coursework.

Certificate: Microsoft shareable career certificate via Coursera.

Alternatives

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